Lausanne, Switzerland.

Beijing Dragons second WSB team to launch name and logo

World Series of Boxing - The city of Beijing in China today became the second of the 12 World Series of Boxing franchisees to launch its team name and team logo. The Beijing Dragons will be competing in the WSB Asian conference against teams from Baku, Astana and Delhi from November 2010.

The Beijing Dragons' Deputy General Manager Yuan Zhihong, explained the thoughts behind the creation of the logo. "The logo represents the traditional Chinese symbol of the dragon, which is vigorous, dignified, and courageous. The dragon represents the essence of 5,000 years of traditional Chinese culture. The main color of the logo is the familiar red of the Chinese flag, which makes the colors in the logo even more striking.

The powerful fist of boxing and the illustrious Chinese dragon combined highlight the two main characteristics of boxing: spirit and strength. Thus the rivalry and harmony, spirit and body, reason and passion are all combined as one."

About the WSB - As the IOC-recognized world governing body for boxing, with 196 national federations, the International Boxing Association (AIBA) has formed World Series of Boxing SA (WSB SA) a limited company registered in Switzerland. Owned 75% by AIBA, who have entered into a comprehensive commercial partnership with IMG, the world's premier sports, entertainment and media company, and holder of the remaining 25% equity.

This partnership will combine AIBA's expertise and authority in world boxing and sports management with IMG 's sports marketing expertise, global reach, and extensive media rights business knowledge in order to help ensure that the World Series of Boxing reaches devoted boxing fans around the world.

The company was established to own all of the commercial and other rights relating to WSB. WSB SA will have its own management structure that will oversee the development and global promotion of WSB as a whole, as well as managing the day-to-day relationships with the franchisees.

With its headquarters in Lausanne, WSB SA will seek to bring world-leading governance and commercial guidance and leadership to WSB and its family of stakeholders.

Source: World Series of Boxing